Home Builder: Barry Swenson Builder

Name of Community: Parkside Villas

City: Sunnyvale

Number of Homes: 67

Type: Townhomes

Price range: From the mid-700,000s

Noteworthy: The area in Sunnyvale where the townhomes were built was previously an industrial zone and had to go through an entitlement process to change the property’s use to residential. The existing industrial structures were torn down and the area was a construction zone for an extended period of time. As such, the initial introduction of the community was challenging but ultimately overcome by a targeted marketing campaign and strong sales team.

Testimonial: "The sales management teams that Reiser Group puts together has been the key to our fast absorption rate. To run three and four projects at a time, you’ve got to have quality regional sales management and exceptional community sales people. The Reiser Group sales teams at all our locations are high-energy, accountable, quick to respond, knowledgeable and professional." - Dave Gibbons, Barry Swenson Builder