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Reiser Group understands that when it comes to sales, the devil is in the details. That’s why from the moment we are engaged, we get to know every detail of your project. From project floorplans and programming, to BRE approvals and sales documentation, to pricing strategies and preferred lender teams, we are with you every step of the way. Our sales strategies and industry leading sales teams consistently exceed pro forma goals for our clients.


Everything we do is focused on delivering and closing buyers. We know that on site sales are where the rubber meets the road and we pride ourselves on exceptional salesmanship. By focusing on the fundamentals of sales and follow-up our sales teams consistently outperform the market.


Reiser Group recruits, trains and leads the top new home sales personnel in the industry. Our typical sales director has more than 10 years of experience selling and closing new homes. 


We support our teams with an industry-leading, proprietary cloud-based CRM system. Whether its capturing leads, religious follow-up or detailed reporting, we put powerful tools at our team’s fingertips.


We excel at the art and science of pricing, balancing the need between balanced inventory, absorption and pricing premiums.


We recognize the importance of adhering to a rigorous process for managing escrows. Through thousands of closings we have developed the both the systems and the industry relationships to ensure title, escrow and sales delivery a successful result. 

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